Dozens of companies annually share their global market meaning based on different researches and investigations. However, their works can be so long that it may take too much time to study the matter in details. We have studied nearly 20 of these reports and created something like a summary of them all.
Implementation of all the ideas we are to discuss is not always highly expensive, but it will certainly make marketers’ job easier and will significantly increase the income.
Let’s study what ecommerce trends marketers predict us for 2019.
Voice search changes the world
Main browsers’ function is to search information. They are not main reason for platform traffic and income anymore. It is expected that browsers will be changed very much, however, their future is foggy.
Comscore expects that voice search will reach 50% by 2020. A lot of companies work in the direction of voice search. For example, Walmart has adapted thousands of products for voice search on Google Express platform.
Mobile commerce is bursting to go into action
Google, Apple and Samsung have inserted the system simplified payments, thus, this direction is growing faster than ecommerce at all.
Last year approximately of 70% of transactions in retail shops were finished with the help of smartphones. Statista promises that the revenue of mobile commerce in 2020 will be $189 billions and vast majority of sales will happen through apps where payment making will be easier than in browser.
Artificial reality as inevitable part of service
AR brights line fades between real and virtual life. A lot of clients are allowed to “try on” several goods without leaving the house.
Implementation of this technology will help you to resolve the biggest problem of online shops – impossibility of preliminary contact. You might have heard about IKEA who offers their clients to imagine real sizes of furniture and how it will fit in their houses.
Omnichannel is nothing but a part of nowadays reality
Ecommerce marketing platforms used to talk a lot about it, but now it is actively used. Main idea of the approach is to supply the clients with smooth and seamless experience via all brand’s channels: from a retail shop to Instagram.
Automate it all immediately!
This trend is actual for all world retailers, while ecommerce will have the biggest outcome from it. Nowadays automation is widely used in manufacturing, delivery, stores managing, marketing and sales, in particularly.
Automation will help you to get better impression about you as a brand from the first sight. The options you can adopt:
- immediate and simultaneous publication about new offers in social networks, apps and other channels;
- chat-bots for quick contact with clients;
- exact understanding of a breakdown reason;
- clients segmentation according to their interests;
- searching clients’ track on the website.
Conveniency is not the only profit one may get from automation. Additionally, workers can save their time. Retail Rocket company can be told as one of examples, marketers there don’t spend their precious time for performing routine operations to create regular mailouts, relevant content can be gathered for each user automatically.
High expectations about delivery from clients
Speed and effectivity – are two indicators for those who understands what global ecommerce is. Researches show that nearly 44% of clients use delivery at the same day when it is possible.
Automatic parcel terminal is one of the first options available almost in every country now. Clients don’t have to plan their day for the couriers arrival or spend the whole day in waiting. And companies don’t have to pay for the delivery of a one small order in rush time.
There are even more advanced options, like Amazon and its robot aircrafts for delivery. In some countries this idea is a bit tough for implementation yet, but minds are already worried by such opportunity.
Now you have main ideas in your focus. Some of these trends are not absolutely new, but timely implementation will greatly improve your results. Have a look at your business and think what can be changed right now.